My top 10 TED talks · Oct 17

Here’s one for those who feel curious to know about how the world works, and how to improve it.

TED is a non-profit organization  through which experts from different disciplines communicate their ideas, findings or discoveries. I find this a great way to inspire one’s curious mind, and I personally believe on the power of these talks to change perceptions and behavior. So, let me just say it: I think TED talks are great.

Below you’ll find a list of my 10 favourite TED talks. They cover different topics, although you can find quite a lot of thoughts related to topics such as futurism, inovation, marketing, psychology or advertising.

I hope I contribute to your curiosity in any way through this article, and I hope you find some of these TED talks as inspiring as I do. 💡 Don’t hesitate to contact me with any reccomendation 💡.

*Choose the title(s) that you find more appealing, click on the image of each speaker to find the link to the talk, and enjoy yourself!

1. Bring on the learning revolution!

Bring on the learning revolution

18 minutes of wisdom. And a bit of fun, too.

In this talk, author and educator Ken Robinson sheds light on the need for societies to create education programs where all intelligences are developed equally. He points out the dangers of what he calls “standardized education”, and defends that human beings should devote their lives to what they really enjoy doing.

Those of you who know me well may know that getting to study business innovation for one semester means the world to me. This has been the perfect experience for me to realise the extent to which a program can influence one’s life in a positive way. Bring on the learning revolution!

2. Perspective is everything

 

perspective is everything

Our experiences, costs, things don’t actually much depend on what they really are, but on how we view them.

British advertising guru Rory Sutherland talks about the need to feel control over our lives in order to achieve happiness, and defends creativity and “mechanistic ideas” as equally valid solutions to business situations.

3. The riddle of experiences vs. memory

 

the riddle of experiences vs memory

Daniel Kahneman won the nobel prize in year 2002 for his contribution in economic psychology and experimental economics. In this video, he explains the differences between the experiencing self and the remembering self.

He describes several situations to come to the conclusion that, instead of making decisions about experiences, we make decisions about memories of experiences.

Taking this asusmption even further, his studies prove that “we think of our future as anticipated memories”

In my opinion, this belief makes one reflect on which are the actual reasons or criteria for some decisions we make.

4. How virtual reality can create the ultimate empathy machine

 

How VR can create the ultimate empathy machine

 

VR is intense. It allows us to feel and connect with a situation to a greater extent than other technologies do.

Video maker Chris Milk captured the value virtual reality offers, and created a project for helping those in need.

A great story on how the use of new technologies can help people under difficult conitions and improve their well being. Bravo.

5. How great leaders inspire action – Start with why

 

Start with why

“What you do simply proves what you believe”

You may have heard of Simon Sinek recently for his thoughts on millenials.

Simon Sinek is, in my view, a great communicator. In this speech, he explains the importance of framing a purpose-led statement based on the organization’s beliefs, which allows those around it to perceive the value we want to create.

+ he mentions the importance of gut decisions (yay!)

6. Why comfort will ruin your life

 

Why comfort will ruin your life

Bill Eckstrom’s personal experience  brought him to represent comfort states through a concept called “growth rings”.

With factors such as order or predictability affecting the level of comfort in our lives, he encourages his audience to seek discomfort.

Basically:

“Growth only occurs in a state of discomfort”

 

7. Why we need to imagine different futures

 

Why we need to imagine different futures

Futurist Anab Jain constructs possible future scenarios for us to experience them in the present. The reason? Through experimentation, individuals will face future challenges in a direct way, which will make us start taking action now.

Issues Anab Jain and her team have dealt with include pollution, or  the effects of future technologies on society. I find her job one of the most inspiring and interesting.

 

8. Future tech will give us the benefits of city life anywhere

 

Future tech will give you the benefits of city life anywhere

3 are the main reasons why people live in cities. And, according to Julio Gil, industrial engineering manager and logistics expert, new technologies will allow individuals to enjoy all these benefits regardless of their location in a near future.

How would we deal with social relations? Get ready to know more on the topic in this TED talk.

9. Become who you really are

 

Become who you really are

Doctor Andrea Penningston talks about the extent to which political, social, and cultural environment influences our behaviour from our birth. She believes this has a great impact on our sense of self, and emphasizes the difference between “becoming who you are”, and “becoming such as you are, having learned what that is”.

10. This is broken

 

This is broken

 

Many situations serve as example to the entrepreneur, marketer and author Seth Godin to explain the “broken things” we see around us.

What causes them to be broken? Is it hierarchy, lack of communication…? Are they broken on purpose? Seth Godin explains their effects on business efficiency and everyday situations.

 

Did you find this interesting? Any other TED talks suggestion? Let me know!

 

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